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Udemy - Copywriting for Beginners Part 2 of 3: Headlines & Openers

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Description

The most important skill in copywriting is the ability to
grab attention.

You might have the best product or service in the world, and your promotional copy might be
amazing, but if no one stops to read your headline, no one will stop to read your copy.

Welcome to The
Copywriting Course for Beginners, Part Two of Three: Headlines and Opening Lines.

About Me

I’m your instructor, Alan Sharpe. I got started as a copywriter in 1989. In the years since then, I’ve
worked as a freelancer and as an in-house copywriter at an ad agency.

I have written in all of the
channels—offline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email
newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more
for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.

I got married, bought a
house, and raised two kids on my copywriting salary alone.

In case you’re wondering, I’ve been
teaching copywriting since 1995. On Udemy, I teach copywriting to over twelve thousand students from one hundred and
thirty-eight countries. I am one of the top-rated instructors in the copywriting niche on Udemy.

About the
Course

This course teaches you how to do the toughest thing in copywriting—grab and keep attention. I
teach you the tips and tricks I’ve learned in over 30 years of writing headlines and opening lines. At the end of
this course, you will know how to write headlines that grab attention. And you’ll know how to write opening lines
that keep attention.

Course Structure

This course is divided into two sections.

Section
one is all about headlines. You’ll learn the two things that every headline you write must accomplish.
I’ll show you an original way to brainstorm headline ideas that are creative and original. You’ll learn
nine ways to write headlines that stand out and grab attention. We’ll cover how to write offline headlines,
online headlines, email headlines, and Google text ad headlines.

Section two is all about opening lines.

You’ll discover why your opening lines is the most important line in copywriting, after your headline.
We’ll look at the many creative ways you can start your body copy. And I’ll share with you the unique
challenge I face in writing opening lines.

Real-World Experience

This course is filled with
practical, step-by-step advice, tools, tips and tricks that I’ve learned over the years as a professional
copywriter. I use dozens of examples from the real world of copywriting—both offline and online—to teach
you to art of writing effective headlines and opening lines.

Ideal Student

I designed this course
for copywriters who want to be original, who want to avoid the many boilerplate, lame and formulaic ways of writing
headlines and opening lines. If you need to write compelling headlines and original opening lines for a living, then
this course is for you.

Enroll Now

Learn more about the course by reviewing the course
description and course outline below.

Watch the free preview lessons. Read the
reviews from my satisfied students. Then enroll today.
Who is the target audience?

 Copywriters
who want to write original headlines and opening lines
 Copywriters who want to avoid the many boilerplate, lame
and formulaic ways of writing headlines and opening lines
 Copywriters who need to craft effective Google text ad
headlines

Requirements

 Read and write English fluently
 Ideally, have taken
Copywriting for Beginners Part 1

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